Panel Description: Large digital agencies build their business by truly working as a partner with their clients. Key to that partnership is to ensure that the client’s brand is protected, appropriately projected and actively managed to capture opportunities to grow their market share. Lead generation, as a key part of the acquisition “mix”, brings unique challenges and opportunities for both the client and its agency partner. This marquee panel of A-list agencies will discuss important topics such as how to manage brand and brand risk, how to ensure quality while still driving scale, how to ensure the right data is tracked and shared, how to deliver performance KPI transparency in a trusted environment, and how to accommodate performance-based compensation models that work for all parties.
Moderator: Ronald Wagner, Owner, eformz.com Panelists: Jason Wadler, Executive Vice President/Chief Strategy Officer, Leapfrog Online William Kanarick, Chief Marketing Officer, Sapient Mark Taylor, Chief Operating Officer, Rosetta
October 1, 2012: OMMA GLOBAL / OMMA RESPONSE Panel Moderator:
Panel Description: As direct response continues to be a very significant part of the overall online or digital marketing spend for brands worldwide, companies throughout this ecosystem continue to grow and scale, and others sprout up to take advantage of the massive opportunity. This, and the natural maturation of the space, has resulted in a healthy number of newsworthy M&A transactions, with more to come. Our panelists, experts in each part of the transaction process, will weigh in on their vision for the near future of M&A in this space: what types of companies will be bought, which will be buyers, and WHY!
Every company needs leads, but what is a lead really? At its core, a lead is an expression of intent, a potential customer. If it’s a customer that is needed, why not deliver a customer? That is how some companies have positioned their business and activities. That makes sense in certain verticals, as a focus on leads is not a viable option if a company wants to achieve scale. In other sectors, a lead is still the most scalable metric. Come hear from those focused beyond the lead about the opportunities and challenges of taking customer acquisition literally and actually acquiring customers.
Moderator of Panel:
The Enlightened Agency Model – Exploring Performance Marketing and Its Implications - March 19, 2012
CMO’s today increasingly expect their trusted partners, advisors, and agencies to prove their value in hard metrics. As data makes it easier than ever to prove value, agency execs have never been under more pressure to quantify their impact. This panel will focus upon how agencies are evolving to meet the new levels of accountability and marketers’ expectations, and what this will mean for clients’ businesses and their own.
Volume with Quality - LeadsCon (W) - February 28, 2012
There is an inverse correlation between the competitiveness of an industry and the ease with which a new entrant can make money. This is doubly so in the per inquiry landscape. The result has been too many companies struggling to balance operating at scale with business practices that do not harm the end users – consumers and buyers. Hear from those who have made it their mission to prove that it is not a choice between volume and quality; the only choice is volume with quality.
Moderator: Ron Wagner, Owner, EFORMZ Panelists: Doug Brown, President & CEO, All Star Directories Nick Greer, Chief Executive Officer, One on One